DIGITAL EXCLUSIVE: Izzy & Gab

Digital Exclusive

The Yellow Phase has been in pace for about a week. Small businesses like Izzy & Gab have been following Governor Wolf’s guidelines in order to operate.

Izzy & Gab began with private shopping appointments.

“They sanitized their hands, they all had their masks. They were really just excited just to get out. People are like, a little bit of normal! And we debated. I will say it was a last minute decision to open. We debated,” said Stephanie Maleno, owner of Izzy & Gab.

The owners of West Erie Plaza and applying for financial aid helped this new business weather this storm.

“They’re very accommodating to us here at West Erie. So I have to say thank you to them. I can’t thank them enough… For me, it was such a blessing because we had other things going on in our life like being we weren’t open a year and work on like should we apply for some grant money, should look for some zero-interest loans, and that’s what I was focusing on more because I felt it was important to shutdown fully and self-quarantine,” said Maleno.

No one could have expected this to happen, but Maleno is humbled and grateful for the Erie community.

“When you’re a brand new brand it’s pretty rare to make a profit in your first year. It’s pretty rare because you’ve invested hundreds of thousands of dollars into your company… I will say Erie community thank you- super supportive. The first 7 or 8 months we were open, our number were way beyond what I ever projected,” she said.

The pandemic is far from over but the future is looking bright for Izzy & Gab.

“We’re doing more private shopping appoints, like if you have a graduation you want to get dressed for, we absolutely will outfit you for graduation. If you have a photo shoot, if you have a wedding, and have a wedding party, we’ll do private shopping appointments for you. That way we can kind of control the crowd,” said Maleno.

There are also a few more things up Stephanie’s sleeves that are in the works. For now, they will remain secret until she’s ready to release them to the world.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Events Calendar