Build-a-Bear CEO apologizes for sale insanity

Local News

Build-a-Bear’s CEO is apologizing after a promotion caused chaos at malls across the country earlier this summer.

Back in July, Build-a-Bear workshop created a frenzy when it held a special pay-your-age event.  People flocked to stores for the one-time stunt only to deal with long lines and some stores closing early.  

CEO Sharon Price-John said she was pleased with the sales boost that one-time event gave the company, but she also wished the execution was better.

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