Labatt USA will partner with Three Rivers Waterkeeper to further its efforts to protect the water quality of the Monongahela, Allegheny and Ohio Rivers, and their respective watersheds. Labatt USA will make a $10,000 investment to support Three Rivers Waterkeeper’s efforts, which is part of a larger investment of more than $100,000 with Waterkeepers throughout the Great Lakes region.
The partnership and investments align with Labatt USA’s triple bottom line approach. The beer company prioritizes people, planet and profit, which includes measuring, reducing and mitigating its impact on the environment and society through investments, volunteerism and education.
“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, Brand Manager for the Labatt Family.
“Our three rivers are critical to the health, vitality, and economic prosperity of the Pittsburgh region and surrounding communities. We can’t thank our partners at Labatt USA enough for their generous support of our mission to improve and protect the water quality of the Allegheny, Monongahela, and Ohio Rivers. Their investment will support our 3 Rivers Watch program to educate the public on how to identify and report water pollution, which is a vital part of improving our waterways.” said Rob Walters, Executive Director for Three Rivers Waterkeeper.
About the “Loving Pennsylvania” Retail Program
This summer, Labatt USA will release limited-edition “Loving Pennsylvania” graphic cans of Labatt Blue and Labatt Blue Light, which feature popular summer water destinations in Pennsylvania including the Pocono Mountains, Ben Franklin Bridge, Golden Triangle and Dobbins Landing. Loving Pennsylvania cans will be available in all locations that sell 30-packs of Labatt Blue or Labatt Blue Light. In-store signage promotes the partnership between Labatt USA and Three Rivers Waterkeeper to help raise awareness of the importance of water stewardship.