Negative ads make for higher voter turnout?

Local News

We are just one week away from the primary elections in Pennsylvania and experts say we could see a large turnout at the polls this year.  

If you go back to the last midterm primary election in a non-presidential year, 2014, about 16% of registered voters cast ballots.  This year, though, we could see a big increase.

With one week until Pennsylvanians cast their ballots in the primary elections, candidates are shifting their focus from tearing each other down to inspiring their voters.

In the last primary election for governor, in 2010, about 29% of registered republicans voted.  In 2018, with a tight race between Scott Wagner, Paul Mango, and Laura Ellsworth, that number could go up significantly.

And, experts say, those negative ads may have been the key in driving up voter turnout.  Jim Lee with Susquehanna Polling and Research says a poll being conducted with ABC 27 shows 40% of republicans say the ads have influenced their choice for governor.

Lee says voter turnout may increase by as much as 40%.  “That says to me, the ads are moving the needle”.

Again, the primary election is this coming Tuesday.

–Matt Heckel, JET 24 Action News

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