The lovable white fur-ball known as Hello Kitty is now getting a new boss.
The founder and CEO of the company that created the feline superstar is stepping aside after 60 years.
Shin-Taro Tsu-Ji will retire as Sanrio’s Chief Executive as of July 1st, but will remain chairman of the company.
His grandson Tomo-Kuni Tsu-Ji will take over to ensure the company follows efficient decision making.
Sanrio was one of the first Japanese companies to see potential in character licensing . Hello Kitty was by far the company’s most popular and profitable creation.